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| Ecological Sustainability - Love nature and are deeply concerned about it's destruction. Want to be involved in creating a new and better way of life in our country.. | |
| Globalism: Interest in Travel, meeting foreigners, and concern for the global ecology. Like people and places that are exotic and foreign, and like experiencing and learning about other ways of life. | |
| Women's Issues - want more equality for women at work...more women leaders in business and politics. Concern for violence and abuse of women and children around the world. | |
| Concerned about the family, the community, and the global ecology. | |
| Alternate Healthcare | |
| Spirituality. See spirituality and religion as being important in life but are also concerned about the role of the Religious Right in politics. | |
| Social Conscience and Social Optimism. Distrust the cynical and pessimistic view that is given by the media. | |
| Desire Authenticity | |
| Technology Moderates | |
| Information Junkies, Stress Education and workshops. | |
| Print and Radio, not TV | |
| Careful Consumers | |
| Think of the home as a nest. Personalization of home. | |
| Cognitive style: Scan, Explore, Develop the big picture. | |
| Arts & Culture | |
| Natural foods, body care, etc. | |
| Values based purchasing. Will pay more taxes and for goods to clean up the environment and stop global warming. | |
| Volunteer for one or more causes. | |
| Politics - Want more emphasis on children's education and well-being, rebuilding neighborhoods and communities, and on creating and ecologically sustainable future. Unhappy with both the left and right in politics an want to find a new way that is not in the mushy middle. | |
| Concerned and aware of problems on the whole planet, including exploitation of people in poorer countries, overpopulation, lack of ecological sustainability, destruction of rain forests, global warming, etc. | |
| Concern for what big corporations are doing in the name of making more profits - downsizing, exploiting the poor, creating environmental problems. | |
| Have personal finances under control and are not concerned about overspending. | |
| Dislike all the emphasis in modern culture on success and making it, on getting and spending, on wealth and luxury goods. |
Read The Book For More Information |
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The Cultural Creatives: How 50 Million People Are Changing the World
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Here are some links to other stories about Cultural Creatives: |
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sustainable living - natural living - eco living - earth friendly - ecological - green living
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